Lesson 11: Define your ideal client and target market! Defining your ideal client and target market can be a tough one especially when you’re starting out and all work is good work, but you will eventually work out who you…
Lesson 10: Use your tribe! Following on from Lesson 9 and the importance of networking is – use your tribe. Don’t underestimate the importance of people who know you well already. Tell people including your family, friends, old bosses and work…
Lesson 9: Network – on and offline! Join networks: online and off – and engage in networking. Apart from the benefits of marketing your business and SEO enhancement of your site if the network offers links or a directory, belonging to…
Lesson 7: Be selective in your advertising. When you are starting out it can be tempting to go all out with newspaper ads, mail outs, cold calling, flyers, yellow pages (print or online) – but not all these tools work. You…
Recently we assisted in the running of, and presented at, the Online International VA Convention – a convention that takes place each May across multiple timezones and countries, across three days. Demio is the webinar/conference solution we used. And it’s…
Some great tips from Seth Godin on how to avoid getting “blow back” when you hammer your email list. Remember Australia has a Spam Act – key elements of which can be found here – and breaches of it can land…
How do you know if your book is priced correctly to move the maximum amount of copies? This nice blog by Anastasia V Pergakis on Indies Unlimited may help.
