Lesson 15: Only take on work you are qualified for. If you are professional, authentic and ethical this should be a no brainer, but I have seen so many times on lists VAs saying things like “I’ve been approached by…
Lesson 14: Be Professional – and Ethical! Professionalism is another key to your success – not only professionalism in your dealings with clients but also your colleagues, and especially if you are subcontracting to them. It might seem obvious but in…
Lesson 13: Be Authentic! What does being authentic mean? Well simply, don’t try to be something you are not. Don’t let people think you are in an office in the city for example if you are working from your lounge…
Lesson 12: Learn to set boundaries and say no! It is really important that you set boundaries with clients and that you realise it is okay to say no. If you don’t, sometimes clients can take advantage of you and…
Lesson 11: Define your ideal client and target market! Defining your ideal client and target market can be a tough one especially when you’re starting out and all work is good work, but you will eventually work out who you…
Lesson 10: Use your tribe! Following on from Lesson 9 and the importance of networking is – use your tribe. Don’t underestimate the importance of people who know you well already. Tell people including your family, friends, old bosses and work…
Lesson 9: Network – on and offline! Join networks: online and off – and engage in networking. Apart from the benefits of marketing your business and SEO enhancement of your site if the network offers links or a directory, belonging to…
Lesson 8: Research your trainer! If you are the sort of person who likes training – and training is good – especially ongoing professional development – make sure you research your trainer! There are so many trainers out there now promising they…
Lesson 7: Be selective in your advertising. When you are starting out it can be tempting to go all out with newspaper ads, mail outs, cold calling, flyers, yellow pages (print or online) – but not all these tools work. You…
Lesson 6: Whilst a niche is good… be flexible! This is especially important when you are starting out because all work is good work. The most important thing you can have is a satisfied client – even if that client…
