Lesson 5: Don’t try and be all things to all people. Find your niche!
You know the old saying: If you’re a jack of all trades you’re a master of none. It’s okay to be a generalist but try to find your niche. This makes you one IN a million instead of one OF a million.
Get known for specializing in something – get really good at one or two things. That might be medical transcription; legal invoicing; bookkeeping utilizing online programs; customer relationship management; online marketing and social media; graphic design; video editing; author support; book marketing – whatever you have a passion for.
Being a generalist is fine but if you start rambling off a list of everything you can do to a prospect, they lose interest pretty quickly.
This doesn’t prevent you picking up work in other things that you have the skillset for but having a niche keeps you focused while you build your practice.
© Lyn Prowse-Bishop – www.execstress.com