Lesson 7: Be selective in your advertising.
When you are starting out it can be tempting to go all out with newspaper ads, mail outs, cold calling, flyers, yellow pages (print or online) – but not all these tools work. You need to find out what works for your area – and for your target market. Speak to other business owners in your area to see what has worked locally.
Try a couple, keep track of where your leads are coming from and stick with what works.
As tempting as it is, if you use every method known to man you will soon overcapitalise, spending more than the revenue it brings in.
Consider ROI carefully!