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Lesson 11: Define your ideal client and target market! Defining your ideal client and target market can be a tough one especially when you’re starting out and all work is good work, but you will eventually work out who you like working with. When defining your ideal client it is important to get really specific….Read more
Lesson 10: Make use of your tribe! Following on from Lesson 9 and the importance of networking is – use your tribe. Don’t underestimate the importance of people who know you well already. Tell people including your family, friends, old bosses and work colleagues what it is you are doing now, the benefits of outsourcing to…Read more
Lesson 9: Network – on and offline! Join networks: online and off – and engage in networking. Apart from the benefits of marketing your business and SEO enhancement of your site if the network offers links or a directory, belonging to a network of like-minded people gives you a sense of collegiality, opportunities for learning, and…Read more
Lesson 7: Be selective in your advertising. When you are starting out it can be tempting to go all out with newspaper ads, mail outs, cold calling, flyers, yellow pages (print or online) – but not all these tools work. You need to find out what works for your area – and for your target market….Read more
Lesson 6: Whilst a niche is good… be flexible! This is especially important when you are starting out because all work is good work. The most important thing you can have is a satisfied client – even if that client is another VA. You’re after testimonials. Testimonials are one of the best tools you have…Read more
Recently we assisted in the running of, and presented at, the Online International VA Convention – a convention that takes place each May across multiple timezones and countries, across three days. Demio is the webinar/conference solution we used. And it’s recently had a facelift. Marketing features have been revamped and new interactive experiences added. The…Read more
